Product Lead & Strategy Consultant
3 products · 3 strategies · 3 months
Brand Strategy & Product Consulting · 3 months
Context
At 5×10 I led product and marketing strategy across three industries — fintech, mobility, and marketplaces. For Paynet, WE53, and Obke I delivered brand repositioning, multi-year growth strategies, and new product communications that shaped their next stage of growth.
What I Did
- 🔍 Deep product research & analytics
- 🧭 Brand transformation & positioning
- 📈 Multi-year growth strategies (3–5 year horizons)
- 🎨 Visual identity & communication direction
- 👥 Managed product teams & designers
"It felt like running three sprints in parallel — fintech, mobility, marketplace — and shipping a strategic playbook for each. Intense, but incredibly rewarding."
Project Showcase
